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, honesty and integrity, education. people think about teaching values to children and think about treating others as you would want to be treated. they talk about faith in god and that is a very strong motivator. when we ask people where do you get your guidance? how do you direct your compass? they point specifically to family and religion and you can see the lower numbers in these institutions. we did a study, several studies which looked at generational attitudes. we asked people, if you think of yourself as 21 years old what were your life goals at that point? we asked those people who are under 30 specifically what are your life goals and this is interesting. when we looked at the millennial generation, the top number was to be spiritual or close to god and family was second. we saw that god and family was actually the choice of nearly six in ten millennials and it provides an interesting perspective about that generation. when people look to the hope for our nation's future what do they tell us about? they looked at traditional values and that is the most important thing that will tu
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